Digital Jargon Busting pt.2

It’s a belated second part in busting some digital jargon. In this post I’m going to try and deconstruct some of the cold language used by digital marketers to pinpoint the fluctuations in our emotional state when we make decisions online. In the last digital jargon busting I touched on customer experience, this time around… Continue reading Digital Jargon Busting pt.2

Digital jargon busting pt.1

The digital sector has loads of jargon, let’s bust that jargon wide open. I’m a proud Yorkshireman, I say it how it is so I’m going to attempt to clarify some of the words, phrases and acronyms used by my fellow professionals… Attribution: One of my all time favorite topics. Attribution is the allocation of… Continue reading Digital jargon busting pt.1