SEO is good for the environment


The web consumes vast amounts of energy, if we make our use of the web more efficient we use less energy. The purpose of SEO is to ensure search engines provide the best answers to their users. If a user reaches their intended goal more efficiently less energy is used. Pretty much all actions related… Continue reading SEO is good for the environment

Categorised as Digital

Why I run pt.9

Running around home is pretty special at this time of year, nature is exploding back to life after an amplified long, dark winter. A route to complement the time of year needs to take in the classic spring changes and capture the burgeoning foliage. We’re talking daffodils, lambs and hedgerow buds. This run is just… Continue reading Why I run pt.9

Digital Jargon Busting pt.2

It’s a belated second part in busting some digital jargon. In this post I’m going to try and deconstruct some of the cold language used by digital marketers to pinpoint the fluctuations in our emotional state when we make decisions online. In the last digital jargon busting I touched on customer experience, this time around… Continue reading Digital Jargon Busting pt.2

Doughnut Economics: How can digital measurement support?

This is lifted directly from Kate Raworth’s website. Kate is the author of Doughnut Economics, a book I’m currently reading and getting very excited about. The following paragraph introduces the concept… Humanity’s 21st century challenge is to meet the needs of all within the means of the planet. In other words, to ensure that no… Continue reading Doughnut Economics: How can digital measurement support?

Why I run pt.8

Most of my runs start from my door, especially over the last year or so. Thankfully I love where I live so I might as well rave about my regular routes and the corners of the hood we call Menston. Right now all routes start around the Menston Arms, no chance for a refreshing pint… Continue reading Why I run pt.8

Why I run – Andy West

For the second guest post, another former PE teacher was keen to share his thoughts on why he runs. Here are some wise words from the indefatigable Andy West… It’s spiritual, self fulfilling, fun and gives me purpose. I could stop there (I’m not a lover of writing) but I often think about this and… Continue reading Why I run – Andy West

Why I run – Pam Bayston

I’ve started to ask friends and relatives who are keen runners why they do it, to understand other people’s drive and motivation for running. The first in the series is my inspirational former PE teacher and mother-in-law Pam. We’ve run together on a number of occasions and she’s a true cheerleader for anyone wanting to… Continue reading Why I run – Pam Bayston

Why I run pt.7

Ok, I don’t run to pick up injuries or want to brandish my most gruesome stories but injuries are a part of the experience. When I say injuries, I mean the full scope from little niggles to serious time delaying muscle and ligament issues. Injuries ground your level of super. Being injury free with regular… Continue reading Why I run pt.7

Why I run pt.6

Heart racing, adrenaline pumping, legs screaming, unrestrained frenzied animation. I love clattering down a steep descent at the limit of any sense of control and feeling the pace and pull of gravity. The initial lean into the changing gradient to feel the effort leave my legs and the pressure change on my feet, at this… Continue reading Why I run pt.6