These are posts about my work and continuous interest in digital strategy and behavioural change caused by our ever changing ecology.
The web consumes vast amounts of energy, if we make our use of the web more efficient we use less energy. The purpose of SEO is to ensure search engines provide the best answers to… Read More »SEO is good for the environment
It’s a belated second part in busting some digital jargon. In this post I’m going to try and deconstruct some of the cold language used by digital marketers to pinpoint the fluctuations in our emotional… Read More »Digital Jargon Busting pt.2
This is lifted directly from Kate Raworth’s website. Kate is the author of Doughnut Economics, a book I’m currently reading and getting very excited about. The following paragraph introduces the concept… Humanity’s 21st century challenge… Read More »Doughnut Economics: How can digital measurement support?
Subscription services have been on the rise for a while and they are intriguing me because they’ve crept into our lives to such an acceptable level. We subscribe to a higher and higher base as… Read More »Subscribe for life
The digital sector has loads of jargon, let’s bust that jargon wide open. I’m a proud Yorkshireman, I say it how it is so I’m going to attempt to clarify some of the words, phrases… Read More »Digital jargon busting pt.1
Working in the digital sector over the past decade across various industries there has been a definite parallel transformation of two worlds, sustainability and digital. The two worlds haven’t directly collided but our technical capabilities… Read More »A sustainable digital mindset
Before I attempt to define my idea of digital strategy and outline my thoughts on specific digital technologies and services I want to explain with clarity what digital equates to based on my decade in… Read More »Digital equals