SEO is good for the environment

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The web consumes vast amounts of energy, if we make our use of the web more efficient we use less energy. The purpose of SEO is to ensure search engines provide the best answers to their users. If a user reaches their intended goal more efficiently less energy is used. Pretty much all actions related… Continue reading SEO is good for the environment

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Digital Jargon Busting pt.2

It’s a belated second part in busting some digital jargon. In this post I’m going to try and deconstruct some of the cold language used by digital marketers to pinpoint the fluctuations in our emotional state when we make decisions online. In the last digital jargon busting I touched on customer experience, this time around… Continue reading Digital Jargon Busting pt.2

Doughnut Economics: How can digital measurement support?

This is lifted directly from Kate Raworth’s website. Kate is the author of Doughnut Economics, a book I’m currently reading and getting very excited about. The following paragraph introduces the concept… Humanity’s 21st century challenge is to meet the needs of all within the means of the planet. In other words, to ensure that no… Continue reading Doughnut Economics: How can digital measurement support?

Subscribe for life

Subscription services have been on the rise for a while and they are intriguing me because they’ve crept into our lives to such an acceptable level. We subscribe to a higher and higher base as we’ve transitioned away from commoditized ownership. Some services and products take away the curatorial element of collating our belongings. We’re… Continue reading Subscribe for life

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Digital jargon busting pt.1

The digital sector has loads of jargon, let’s bust that jargon wide open. I’m a proud Yorkshireman, I say it how it is so I’m going to attempt to clarify some of the words, phrases and acronyms used by my fellow professionals… Attribution: One of my all time favorite topics. Attribution is the allocation of… Continue reading Digital jargon busting pt.1

A sustainable digital mindset

Working in the digital sector over the past decade across various industries there has been a definite parallel transformation of two worlds, sustainability and digital. The two worlds haven’t directly collided but our technical capabilities should now be used to accelerate the shape of a more sustainable and socially responsible world. I recently read an… Continue reading A sustainable digital mindset

Digital equals

Before I attempt to define my idea of digital strategy and outline my thoughts on specific digital technologies and services I want to explain with clarity what digital equates to based on my decade in digital marketing. I‘m basically just going to throw some thoughts on the page, going by instinct and see how I… Continue reading Digital equals

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